Rick Grayson


About Rick

Rick co-founded Coffee Reserve Brands in 1997. During his tenure as CEO, the company built its success on exquisite beverages and loyal client relationships, yet most of its products were packaged under other client’s brand names. As the foodie and craft beverage movement began to explode, Rick realized it was time to change course and showcase our great beverages to the masses. He also believed the company would best be served by younger and more dynamic leadership, thus Hans was hired in 2015. Shortly after that, we became CULT Artisan Beverage Company, and since then, have been off to the races! Rick’s leadership these days is more focused on making sure CULT has the resources it needs, yet also enjoys bringing in new sales opportunities!

On the personal side, Rick is the proud father of two grown children and enjoys a variety of hobbies. He is an accomplished golfer, skier, and a commercially rated pilot.