Where The Magic Happens

CULT Artisan Beverage Company has been a Phoenix favorite since 1997. Specializing in creating custom
craft beverages for that next great experience.

How We Can Help You

Whether it’s utilizing a product we’ve already created or coming together and creating a custom non-alcoholic craft beverage. Our goal is to put you in the best position to channel your passion and provide you with the product line up that can make evangelists out of your customers. We get you into our cupping lab and innovation lab to craft just right the right solution to assure you great success. Our team is with you every step of the way and then afterwards as a trusted partner.

CULT’s leadership team has deep industry acumen in the foodservice space. Our mission is to ingest your vision and then help you build the perfect solution with your brewed beverage offerings. Strategic co-creation of specialty products is one of our strengths, we are small enough to make it ALL ABOUT YOU, and big enough to execute across the entire United States. Let’s talk strategy and desired outcomes for your concept, then once in our Innovation Lab we can make some magic together.

CULT never stops innovating and creating. We push ourselves with new ingredients for our teas and botanicals while constantly developing new relationships for our coffee sourcing. We also push our own envelope with product line extensions, which is reflected in our current offering of the specialty coffees we roast and new exciting teas and botanicals we produce. And not to be outdone by our fast paced industry, we are launching new keg coffees and botanical infusions regularly and we recently launched an amazing cold brew coffee in a can (the FIRST Arizona company to do so). We can create with you and craft the Just Right product to WOW your guests.

Here at CULT we pride ourselves on treating every customer like our family because that is how we truly feel. (Don’t believe us just watch the video on ‘Our Story’ page) Everyone that is apart of the CULT crew is passionate about every beverage that is created in our facility so you can be rest assured your product is in great hands. We are with you every step of the way to creating a great product for your business and will continue to be there as it grows.

We Partner With Many
Different Operators

How We Choose Our Products

Every CULT beverage is hand selected by our Vice President of Beverage Operations, Chris Marsitto. Check out our cupping process and all details that go into choosing that next great CULT beverage.

The CULT 3-Step Process

We take pride in taking the right steps necessary to come up with the best product for your vision. We do this every-time using the battle-tested CULT process.

Step 1

Taste Testing

First, we take you into the cupping lab where we show you all of our products and have a taste testing. This helps give an idea of what we have created and can create.

Step 1
Step 2

Tour Facility

After the taste testing we will then take you on a tour of our facility. This gives you the chance to see how clean our facility is – and will notice only natural ingredients being hand roasted or blended.

Step 2
Step 3

Select/Create Best Product

After seeing what we can do for you, we will come back to the table and layout a roadmap on how to accomplish your goal for the beverage you’re in need of.

Step 3
0 M+
lb's of Coffee Roasted
since 1997
0 M+
lb's of Teas & Botanicals
Blended Since 2000
U.S. States
Serving CULT
# of
Satisfied Consumers

The CULT Crew


See our amazing group of industry professionals that make up a part of the famous CULT Crew.

Chris Marsitto

VP of Beverage Operations

Chris Nichols

VP of Sales

Sergio Velasquez

Sergio Velasquez

VP of Operations

Dana Rasmussen-Jenness

Director of Admin

Kacie Clark

Customer Service Manager

Lonnie Schatz

Director of Local Sales

Hans Schatz

President / CEO

Rick Grayson

Founder / Owner

Andrew Johnson - Lead Roaster

Andrew Johnson

Lead Roaster

Marcella Armenta Castro

Apprentice Roaster

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